Kerrry's campaign: behind the scenes

This is a press release on Yahoo about Newsweek's upcoming issue, which takes a peek behind the scenes of Kerrys campaign. The following anecdotes struck me as possibly decisive in Kerry's failure to really make any inroads in the South:

Clinton Advice Spurned. Looking for a way to pick up swing voters in the Red States, former President Bill Clinton, in a phone call with Kerry, urged the Senator to back local bans on gay marriage. Kerry respectfully listened, then told his aides, "I'm not going to ever do that."
[...]
Shades of Dukakis. In early August, when the Swift Boat story started to pick up steam on the talk shows, Susan Estrich, a California law professor, well-known liberal talking head and onetime campaign manager for Michael Dukakis, had called the Kerry campaign for marching orders. She had been booked on Fox's "Hannity & Colmes" to talk about the Swift Boat ads. What are the talking points? Estrich asked the Kerry campaign. There are none, she was told. Estrich was startled. She had seen this bad movie before.


I think that the mistakes above could easily have accounted for 3% of the popular vote. Lessons learned. However, strictly in the category of I Wish Alternate History, imagine how the election would have been transformed had this come to pass:

The "Outlandish" McCain Offer. Kerry's courtship of Senator John McCain to be his running mate was longer-standing and more intense than previously reported. As far back as August 2003, Kerry had taken McCain to breakfast to sound him out to run on a unity ticket. McCain batted away the idea as not serious, but Kerry, after he wrapped up the nomination in March, went back after McCain a half-dozen more times. "To show just how sincere he was, he made an outlandish offer," Newsweek's Thomas reports. "If McCain said yes he would expand the role of vice president to include secretary of Defense and the overall control of foreign policy. McCain exclaimed, 'You're out of your mind. I don't even know if it's constitutional, and it certainly wouldn't sell.'" Kerry was thwarted and furious. "Why the f--- didn't he take it? After what the Bush people did to him...'"


The VP in charge of Defense as well? What are the implications of that?

The full report will be available online as well. Probably the most comprehensive summary of the election, on both sides, to be written.

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