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"America has two great dominant strands of political thought - conservatism, which, at its very best, draws lines that should not be crossed; and progressivism, which, at its very best, breaks down barriers that should never have been erected." -- Bill Clinton, Dedication of the Clinton Presidential Library, November 2004

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Monday, November 10, 2003


Super Bowl Ad update and thread

posted by Aziz P. at Monday, November 10, 2003 permalink View blog reactions
OK folks - you've spoken, and we definitely want Dean to do a Super Bowl ad. The best idea for a script was a take-off on Tiger Woods' commercial for Nike where all these people say "I am Tiger Woods". We just have the same concept, with "I am Howard Dean."

This idea has real merit! For example we could have card carrying GOP guys holding a GOP 4 Dean sticker say it, have an elderly black couple in the deep south say it, have a steel worker in Philly say it, have a rancher in New Mexico say it. Of course have a guy with a confederate flag on his truck say it.

We should actually get Tiger Woods to say it!

And close the commercial with Dean himself sitting in a chair watching the Super Bowl, looking surprised to be on camera, and the message "People-Powered Howard" ?

Rough ideas! needs work! discuss and lets get this idea into shape! Remember- the campaign is watching! We will submit our idea directly to Joe Trippi, so dive in and leave your mark!

UPDATE: Here's a story on Yahoo about the costs and availability:

About 80 percent of the advertising slots had been sold ahead of the Feb. 1 broadcast in Houston, Texas, said a spokesman for CBS, a unit of Viacom . Prices run as high as $2.3 million to $2.4 million for a 30-second spot, up from $2.2 million last year when the National Football League championship game was on ABC. But the remaining 20 percent, 10 to 15 commercial spots, could still prove a challenge to fill.

It might be an ad-buyer's market soon... the Superbowl is February 1st and the Super Tuesday primaries are March 2nd.

UPDATE 2: another commentor pointed out this amazingly cool image from a Fark photoshop contest. It just stirs the imagination somehow...


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About Nation-Building

Nation-Building was founded by Aziz Poonawalla in August 2002 under the name Dean Nation. Dean Nation was the very first weblog devoted to a presidential candidate, Howard Dean, and became the vanguard of the Dean netroot phenomenon, raising over $40,000 for the Dean campaign, pioneering the use of Meetup, and enjoying the attention of the campaign itself, with Joe Trippi a regular reader (and sometime commentor). Howard Dean himself even left a comment once. Dean Nation was a group weblog effort and counts among its alumni many of the progressive blogsphere's leading talent including Jerome Armstrong, Matthew Yglesias, and Ezra Klein. After the election in 2004, the blog refocused onto the theme of "purple politics", formally changing its name to Nation-Building in June 2006. The primary focus of the blog is on articulating purple-state policy at home and pragmatic liberal interventionism abroad.