Wednesday, July 30, 2003
audio: NPR Marketplace (7/30/03) http://www.marketplace.org/play/audio.php?media=/2003/07/30_mpp&start=00:00:10:33.2&end=00:00:14:07.4
Howard Dean: The Net’s best fundraiser?
Most campaigns have a Web presence and many are hoping that cyberspace will turn into a fundraising goldmine. Democratic presidential nominee Howard Dean knows this well, as he has used the Net successfully for his campaigning. Thanks to the Web, Dean emerged as the leading Democratic fundraiser for the last quarter. So, what’s Dean doing that’s working so well? Some say that’s partly because he has put some established Internet marketing tactics to very effective use, like mass-e-mailing. The campaign also makes aggressive use of viral marketing, the strategy of asking subscribers to forward online messages to friends and family. Dean has about 130,000 subscribers to his Web site -- and 59,000 donated money. Now, other campaigns are using some of Dean’s tactics. But it’s hard to match Dean’s success in that arena.
Reporter: Kim Masters
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Obama 2008 - I want my country back
Nation-Building was founded by Aziz Poonawalla in August 2002 under the name Dean Nation. Dean Nation was the very first weblog devoted to a presidential candidate, Howard Dean, and became the vanguard of the Dean netroot phenomenon, raising over $40,000 for the Dean campaign, pioneering the use of Meetup, and enjoying the attention of the campaign itself, with Joe Trippi a regular reader (and sometime commentor). Howard Dean himself even left a comment once. Dean Nation was a group weblog effort and counts among its alumni many of the progressive blogsphere's leading talent including Jerome Armstrong, Matthew Yglesias, and Ezra Klein. After the election in 2004, the blog refocused onto the theme of "purple politics", formally changing its name to Nation-Building in June 2006. The primary focus of the blog is on articulating purple-state policy at home and pragmatic liberal interventionism abroad.